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“He said I was an idiot because he believed this could be a huge company that sells not to 10 creators but tens of thousands - if not hundreds of thousands.” “He actually took a deep-dive into what I had with the technology, the people, and the revenue sources,” Perry explained. That’s when StreamElements cofounder Doron Nir called Perry an “idiot.” “And that’s when I realized that this might be a decent business.”įor Perry, however, a “decent business” meant going from working with three livestreamers to working with 10. Then, as Perry’s team brought in features like overlays, tipping, and loyalty, all of those integrated into the same cloud system. So he could worry about the tools themselves and not the hardware they were running on. This enabled all of Perry’s tools to live online in a server instance. “So we decided to go with a cloud-based system.” “Because I’m the one that was supposed to be producing shows for livestreamers, I required remote access to the creator’s computer,” said Perry. But this also led to one of the decisive moments in determining how StreamElements would work. So if one of Perry’s tools broke, he was in control. “And I started building our own tools for the talent.” “I found community members that were able coders,” said Perry. And this is one of the areas where his community-building experience was a huge asset to the eventual creation of StreamElements And then when they crashed, you were on your own because everything was a community-created tool.” Fixing the livestreaming tools problemĪfter realizing that using community tools was costing more time than it was saving, Perry decided to make his own. “They didn’t connect to each other, and they didn’t communicate with each other. “Altogether, we had like six or seven different services,” said Perry. He was in charge of producing streams, so it was up to him to fix things when the tipping, alerts, or overlays would break. “I woke up one day and realized that I was already turning into an agent for livestreamers, which is something that was very rare - if not non-existent - back then,” said Perry.īut even as some of Perry’s creators started seeing success, he began encountering more and more problems with the tools. And that’s when he decided to make his own business. His insights were so valuable that more people asked him for help. Some of those early streamers picked up on Perry’s tips and started making money. Bringing those together actually allowed me to give tips and how-to’s to content creators.” And the second is monetizing with brands. And at that point, I only knew two things well. “Back then, people were streaming to a couple hundred viewers or maybe a thousand. “I then stumbled upon a site that was then called ,” said Perry referring to what is now Twitch. Perry said that overseeing the esports community in Israel gave him insight into what it takes to keep people engaged and working together. And he regularly organized events and tournaments in Israel. An agent for livestreamersīefore StreamElements was ever a thing, Or Perry was someone immersed in the world of games. They help me with everything.”īut where did StreamElements come from? And how does it work? I had a conversation with cofounders Or Perry and Doron Nir about the company to find out.
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“With signing this contract, so that they’re my representation, StreamElements is now my 360-degree management. “It’s a huge load off my shoulders,” Maya told GamesBeat. But that means she doesn’t have to worry about selling herself.
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That’s because Maya isn’t really StreamElements’ customer, she is the company’s product. People think that they pay me to say such nice things about them, but I actually just can’t believe that I don’t pay them.”īut now, StreamElements is paying Maya. “Up until a couple of weeks ago, it was a service that was shocked that I wasn’t paying for,” said Maya.
#Streamelements overlays free#
It is free for anyone, which is how Twitch creator Maya Higa began using it. But StreamElements isn’t just for providing overalys to established creators.